Perhaps to enlighten the inhabitants of planet earth some in depth research on more trivial and meagre matters, like flavoured bottled water or diet-cereal could help solve our dietary and materialistic issues. Perfectly ordinary things are given a guise, a quality, ability or a shrewdness not common for the item -through chemical meddling during the production. It is feasible that our mood and lifestyle is more controlled and presumptively also more affected by the contents and appearance of household products than what we may think.Complicated as this may sound - it is really all down to pulchritude. As a human we are born and raised into a divided world that provides us with the insight of what we like to see - and what we do not like to see. Everything has in our eyes a certain practical use; like food giving us nutrition; or a car taking us places. But for the aspect of necessity it's important to consider that as a person one also always view items as pieces of art, we always judge the books by the cover - such are the rules.
And I shit you not, your car also has to look fine, a custom paint-job, a commercial where it turns into a transformer and throws a party all over your tellybox screen. Additives, sweeteners, artificial colourings and preservatives are only useful to a certain extent. Most of the time it is just a matter of eyecandy - about the cover of the book. And it's logical! It makes sense! It was like the other day when I bought snacks for my dog, and I bought the one named "Funtastix" because it had the best name, and the prettiest packaging.I'm not trying to be smug and tell you all what you already know, because we all know that we like to glorify things that really aren't all that nice. Really it is just ranting about our stupidity. We all know it, yet we all fall for it. The way we perceive beauty is a gift! How many other living creatures can separate beautiful from ugly, really? So as we have been blessed with this particular ability, I don't see why we can't abuse it - even for power and money. Morally it's practically repulsive, but technically it's not at all illogical - even if we did realize all the junk we add to our household is really just providing us with a safe quota of cancer and compulsiveness, we'd fall back to it.
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