You will find this to be my point exactly!
I just randomly skimmed through that, it was a very comforting read to be honest. It is like the perfect proof of that guys also "ease" their girlfriends into doing as they want. The patience and smoothness executed by the authors of this article however - might be rare.
Also, I discovered that there is actually such a thing as http://www.missvideogame.com/
- Miss Video Game! Now there's a title! I don't think having a pageant is going to "incorporate girls and women into the gaming culture and industry", I think that is just emphasising that female gamers often are looked down upon. I tried googling "Mister Video Game", but all I found was Mister Slime for Nintendo DS.